Creating Results-Driven Marketing Websites

For many businesses today, your website is your most powerful marketing tool. It is the centre of your digital marketing ecosystem and is where you often drive most of your visitor traffic. Your EDM (email marketing) efforts are highly likely to be enticing customers to click through to content that sits within your marketing website – a blog article for example. Our team are experts when it comes to understanding your brand and business, your customer profiles and crafting results-driven user experiences and interactions through marketing websites.

Our Clients

Project Guardian Angel has been the RSPCA’s National Christmas appeal for more than six years. It is a fundamental part of their fundraising program.

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Guardian Angel - Leafcutter Agency

What You Need To Create Results-Driven Marketing Websites

Underpinning all the below is a clear strategy for how you are going to be using your marketing website going forward. Being clear on this will help a lot of the below to fall in place.

Requirements

Documenting your requirements is the first step you should look at doing before proceeding any further. Your requirements are the bible that guide the design and development of your new website. You need to know what you are expecting out of your marketing website before you embark on trying to create it. For example, you need people to be able to fill out an enquiry form for one of the services you offer. You might also have so many inquiries coming through that you decide you need the inquiries to flow straight through to your CRM system, in which case the requirements will need a lot more development effort. These details and many more, needs to be taken into consideration when scoping the needs of your new website.

Content

This is perhaps the most important element in being able to craft results-driven marketing websites. It is your content that brings your brand to life and the quality of your written words (copy text) and imagery featured on the website will determine how effective your marketing website will be. Invest in your content, make sure your propositions are clear, your images are high quality and match the header text you give them, your call to actions are clear and in line with your business growth KPI’s etc… – if you want your website visitors to have a smooth and positive experience on your website.

User Experience (UX)

User Experience (UX) refers to crafting how visitors to your website will experience your content and be taken through the journey of your organisation. UX is how your story unfolds and is told to the user as they visit and click through your website and information. You need to really think through who your users are and how they behave online to be able to craft effective experiences and structure your content in such a way that it will engage the user and get you the action you require (e.g. contact us). 

Analytics & Tracking

Analytics and tracking are essential to have in place and correctly setup. These tools are what will give you insight as to how visitors to your website are interacting with you online – what content they are engaging with, where they are dropping out of your site, what devices they are using to browse your content and so much more. If your website already has this in place as you move towards a redesign and build, it will contain valuable information that our team will want to analyse and use to drive UX design insights to implement on your new marketing website.

A CMS Platform

A content management system is what enables your marketing team to manage the content your customers experience when engaging with your brand online. It is the tool that makes utilising your marketing website to its full effect without needing an IT degree and coding experience – very powerful for marketing teams who want to be able utilise their website in a time and cost effective way to achieve business outcomes . There are many platforms your business might chose to utilise for your content management system – the key being one that is appropriate for your needs and easy for your team to manage. Most marketing websites we create for clients are using the WordPress CMS system – it is the easiest to use and most popular CMS for marketing related websites and content. 

Website Hosting

A website needs a place on the internet to live, think of it like a physical street address where someone lives. To get an address on the internet and for a website to be visible online, you need to have hosting in place. If you have a current website online and are happy with the company hosting it e.g. it doesn’t go down all the time, they are responsive etc… then great, we will simply replace the old website with the new one when it is ready. Alternatively if you wish to switch to a new provider, our team can help source a few suitable options for you as this is not a service we offer ourselves.

Ready to work with our Marketing Website Experts?

To find out how we can help you with creating or utilising your marketing website to its full and results-driven effect, get in touch with our team today.

Our Work

RSPCA – Million Paws Walk 2017

RSPCA – Million Paws Walk 2017

E-gifting – Starlight Children’s Foundation

E-gifting – Starlight Children’s Foundation

The Power of E-gifting - Starlight Shop

Perfume Clearance Centre

Helping Perfume Clearance Centre re platform to Shopify Plus

Edgility

Edgility