Leafcutter is a digital innovation agency with a focus on unique, tailored solutions for each client. We’re a close-knit and agile team that loves producing beautiful, well-designed and meaningful digital experiences that work in the real world. Our vision is to create a world where all ideas can be brought to life. We believe in making a difference, working smarter before harder, that simple is beautiful and that we can make it happen.
This is your chance to join a fast growing business doing amazing work for a range of high profile and impactful clients. You will be joining the business as we enter a new phase of growth. The role is fast paced and highly lucrative for the right personality who has the confidence and experience in selling websites and bespoke web applications. We look forward to meeting you and enabling your success as you join us on this exciting journey of growth we are embarking on.
The Growth Executive role is one of great importance to our business. Ultimately the purpose of the role is to drive revenue generation, helping to ensure, alongside other members of our growth team, that our business is able to achieve its growth ambitions per our annual budget.
Revenue is the fuel that our business needs every month to operate and grow. Without our ability to confidently and consistently generate and reach our revenue target across the team, we cease to exist. So therefore it is of utmost importance that everything is done to ensure your revenue targets are met each month/quarter.
The business and marketing team members will do what they can to support your revenue generation plans including providing marketing and sales materials (e.g. case studies, proposal templates etc.) and solution advice (provided by the production team).
Ultimately though, your outcomes will be generated out of the strength of your plan for growth. Your proposal will be reviewed by the Head of Growth each month and at every quarter to sign off on your plan and discuss with you how your target will be achieved. We also have a daily WIP meeting at which the Head of Growth and you will review your progress towards achieving your monthly target.
Generating revenue in our business, of course doesn’t have a singular path. It can be generated in a number of ways, we have categorised it per the following:
- Hunting – Hunting for new business. Establishing relationships with new people and organisations and bringing in new scopes of work and retainers.
- Farming – Growing the value of Existing Accounts. Penetrating further into the organisation. Creating new relationships with new stakeholders within the client’s organisation and identifying and closing new opportunities for us to add value.
- Project Upsells – Ensuring project managers managing the projects within your accounts maintain clear communications, manage client expectations and provide assistance with additional scope where required. Work with them to ensure no/minimal pain or disruption is caused to the client in communicating any additional scope that may be required.
Your role will naturally involve a mixture of Hunting, Farming and Project Up-sells. As time progresses, your Account Book, to which you can go back to for farming activities, will get bigger and sales will be easier to achieve and will generally require less pre-sales admin work and pitching to achieve. Furthermore, we want to incentivise you to sell the right type of projects (profitable, in our sweet spot of services), to the right type of clients (mid-large organisations looking to succeed online and run smarter, i.e. clients with larger budgets) – preferably ongoing retained services with predictable monthly fees.
Retained service arrangements contribute to your monthly target, so for instance; if you have a client in your Account Book who is spending $20K/month with the business, then this counts towards your monthly revenue target so you only need to make up the difference. But beware, you always want to ensure you keep volume in your pipeline because if for whatever reason a $20K/month client of yours ceases to continue requiring the service, you will need to have a sufficient number of backup opportunities to ensure you can make up for the gap if one is experienced. The great news is that once you win enough ongoing clients to achieve your monthly revenue target, you have an uncapped on target earnings plan that allows you to keep earning for every dollar above your target that you generate.