The Power of Using Visual Composer on WordPress – Making Website Content Management Super Easy

By September 19, 2016Blog
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What do you love most about WordPress? For many, it is the intuitive controls, simple but powerful user interface, and the ability to create professional-looking, highly-functional pages without first needing a degree in coding.

So, what if you could enhance this ease of use even further, while adding to the range of tools and functions at your disposal? What if you could make WordPress even simpler, while still achieving the very best results for your page?

This is where Visual Composer comes in.

Visual Composer’s Page Builder. Image via WPLeaders.com

Visual Composer is a plugin for WordPress which enables users to add a new page builder to their current WordPress theme. Simply drag and drop the features and elements that you require into position, moving and reconfiguring things here and there until you have achieved the perfect WordPress page.

WordPress has never been simpler, or more effective!

Build What You Need with Front End and Back End Editing

Right from the get-go, the Visual Composer plugin lives and breathes simplicity. Upon downloading the plugin, you will notice a few extra buttons appearing in the WordPress UI; one to allow you to toggle between classic mode and builder mode, and one to toggle between front end and back end editing.

Adding elements on Visual Composer. Image via WordPress.org

This allows you to examine and assess your changes in real-time, getting first hand insight into what will work and what may not. Add an element, switch to front end view, and assess the style and function; don’t like it? Return to the back end and change it.

Once you have settled upon a design that truly reflects what your organisation is trying to say, this can be saved as a new template. Simple page building and creation in the first instance becomes even easier as the page template is bookmarked for future use.

Say What You Want to Say

Your webpage carries a message; how you deliver that message is up to you. The simplicity of Visual Composer, and of WordPress in general, facilitates clear communication, allowing you to send the message that you need to your users.

To successfully convey a message, the page first needs structure. In the user interface, under the Add Element section, you will find the option to Add a Row. With the row added, you will find yourself presented with a number of layout options; these let you add columns, additional rows, or other structural features to your lovely new page.

Adding Rows. Image via WPLift.com

Now, you need to get down to adding elements to your page. In the Add Element section, click the All tab and marvel at the sheer array of different elements that are on offer, and the subdivisions of elements among them.

Need to add social media buttons? You will find them here. Want to link to Google Maps? That’s no problem. Want to choose from a variety of different charts and data presentations? That’s here too. Like anything else with Visual Composer, the elements section is designed to provide a carefully balanced combination of functionality and simplicity; whatever you need, you will find it here.

Drag & Drop

The next steps really are as simple as dragging and dropping. Select the elements you need, select the page you want to insert them into, and then drag and drop them into position. Visual Composer works with the majority of the themes available to WordPress users, and also works retroactively, meaning you can drag new content elements into existing pages if required.


Drag and drop elements with ease. Image via WordPress.org

Clicking on an element opens its dedicated settings menu. This is when you begin to understand the complexity of Visual Composer, and how well this complexity is hidden behind such simple protocols and such a straightforward UI.

Each element settings menu is divided into a group of sub-items, adding their own levels of customisation and personalisation. Visual Composer may be easy to use, but it is no less powerful for its simplicity. With so many variables now placed at your fingertips, there are no barriers to what you can achieve with WordPress.

Benefit from the Work of Over 1,000,000 Developers

When working with WordPress, you are safe in the knowledge that over 1,000,000 developers have your back.

The Visual Composer plugin is designed to be compatible with the work of WordPress’ rich bank of digital artists, coding masters, and design innovators. This means that – when one of these developers launches a new application, content element, or other piece of design – it can be used with Visual Composer straightaway, giving users the opportunity to remain on the cutting edge of what WordPress can offer, and to stay ahead of the competition.

But what this also means is support, and lots of it. WordPress’ users do not exist in isolation. The projects they are working on are their own, but they are part of a wider community of users each drawn to the superlative functions and beautifully simple protocols of WordPress. This community is served by WordPress’ extensive and effective support network, which means any assistance or advice you require is right there within reach.

Visual Composer and Your Content Strategy

A solid content strategy is all about diversity, and about providing items of genuine use and unique value to your users. Visual Composer provides a platform from which to achieve this simply and effectively. The ability to add a multitude of different design elements and media to your pages delivers you the diversity of content that you need to succeed, while custom posts enable you to connect your users to your content in a way that suits them.

To put it simply, Visual Composer integrates directly into your content strategy, and makes it super easy to get your message out there, to raise your prominence, and to achieve your goals. Build the pages you need, say what you want to say, configure and customise your elements to your heart’s content, and create something you can truly be proud of. This is the Visual Composer way.

For more information on Visual Composer and on how it can benefit your webpage, or on WordPress in general, get in touch with our team today.