When it comes to marketing your brand to the right demographic, in the right way, at the right time, a touch of expertise can make all the difference. Here are our top 10 reasons why you should work with an agency partner to get the most out of your digital projects:
Value For Money
The real value of working with an agency relates to cost, quality, and sustainability. Without sound advice and a clear strategy devised by a digital expert, you and your business are likely to waste time, energy and resources on the wrong marketing approach.
Knowing About the Best Technology for the Right Audience
The world of digital marketing is incredibly fluid. What was relevant yesterday may not be relevant today or tomorrow. This applies to technology, to devices and platforms, social media channels, digital communication, and the internet as a whole; and therefore it applies directly to digital marketing campaigns. Entrust your marketing to an agency partner since they will be up to date on the latest developments and technology.
Understanding How to Target Your Audience
You need an expert who works in the industry full-time to understand the best way to reach out to potential customers. Social media is a prime example of this. Which social media platform would you use to market your product or service globally? Would you use the same platform for every new product or service? Since social network trends are changing and evolving at an incredible rate, it’s no longer enough advertise exclusively on Facebook and Twitter.
Keeping Abreast of Social Media Trends
It might be obvious that Facebook is the most popular medium for 55 to 64 year-olds, but for younger generations, it’s not so simple. With Twitter fast losing ground, around 38% of 18 to 34 year-olds spend more than 6.5 hours on Snapchat per month, representing a considerable slice of the social media pie.
If you are targeting 16 to 24 year-olds, you will need to pay attention to Snapchat, Kik, and WeChat, since most of their users fall into this age group (57%, 50%, and 65% respectively), while Instagram and Tumblr are also popular with younger age groups. You need someone with an in-depth knowledge of social media trends to make the most of your marketing campaign and to provide an answer to the golden question: “what next?”
A Professional Website
A website designed and developed by a professional agency partner is essential in attracting customers, in providing them with a superior experience post-conversion (for every device and platform they use), and in keeping them coming back for more. As well the design and development of your website, your digital agency partner will build and test hypotheses to improve conversion rates, conduct ongoing testing of landing pages, and make any number of changes to content and CTAs to see what works. An expert will need to fine-tune your website design, including adding and changing images and rich media as required.
Strategic Input: Content Marketing
Consumers no longer respond to traditional advertising in the same way they once did. We are desensitised to television adverts, and banners that pop up on websites or on our phones to promote a product or service are, frankly, just annoying. Nowadays, consumers expect and need much more from an advertiser. If they do not receive this additional effort, they simply will not respond.
Here’s where you need an agency partner to produce valuable, relevant, and consistent content, with each content piece fully optimised for search engine prominence. This content must then be distributed appropriately to attract and acquire a clearly defined audience, and to drive profitable customer engagement by drawing them to your site and prompting them to take action. Creating and distributing content of this nature needs to be an ongoing process as you maintain your web presence. This will encourage customers to visit and stay on your site, and also come to trust you as an expert in your field. This is where an agency with a team of specialists will be invaluable.
Strategic Input: Native Advertising
Native advertising is one way content marketers can distribute carefully crafted content, be it blogs, articles, videos, audio, or any other form of interactive media. Native advertising involves paying to place content that is highly targeted to a specific audience on a certain website. In this way, the content is delivered to the user without disrupting their normal behaviour, since they have chosen to visit the website of their own volition. The article or blog needs to be written in a similar fashion to the third party’s site content, providing a seamless experience that leaves a positive, lasting impression on the reader.
Digital marketing agencies focus on data based decision making to achieve measurable results for your business. With a focus on developing solutions, they will be in touch with digital marketing thought leaders and up to date with the best practices and latest guidelines in the digital marketing industry.
A Holistic Marketing Strategy
An agency will develop a strategy based on a deep understanding of your organisation and of exactly what you are trying to achieve. Determining a strategy and distributing a plan of action is just the beginning. They will continue to tweak your marketing campaign according to the requirements of your new releases, and the changing digital environment.
Knowledge of What Can and Cannot be Achieved
There is, of course, nothing that compares with experience. Since a digital agency is likely to consist of a team of specialists with different skill-sets and backgrounds, you can count on a range of experience and knowledge of what is possible across various technologies.
Digital marketing is a continuous learning curb. It requires time, dedication and commitment. It is, therefore, better to outsource to a digital agency and leave this side of things to the experts, freeing up your own time to spend elsewhere within your business. You will find that working with the right digital partner provides great value to your company.